When Leaders Ignore Their Product Managers

Lessons from UNC Football

Oct 15 • 

Scott Burleson

1

Job Mapping within The JTBD Pyramid™

The customer's structure is your advantage

Oct 10 • 

Scott Burleson

1

Job Mapping 101

Get started with the most powerful tool in innovation

Oct 9 • 

Scott Burleson

6

Bitcoin through the Jobs-to-be-Done Pyramid™

The JTBD Pyramid reveals the appeal of BTC

Oct 7 • 

Scott Burleson

1

Expedite your JTBD Customer Discovery Project

Seven Steps to Faster Results

Oct 1 • 

Scott Burleson

September 2025

The Hidden Lever of Innovation: Acquisition Jobs

Drive Product Adoption and Loyalty at the Very Start

Sep 9 • 

Scott Burleson

1

August 2025

Cracker Barrel and The Jobs-to-be-Done Pyramid™

A Plan for Growth

Aug 27 • 

Scott Burleson

The Most Important Concept in Marketing: Positioning

Start here.

Aug 20 • 

Scott Burleson

2

You “Know” the Customer? Do Research Anyway

No such thing as too much customer insight

Aug 14 • 

Scott Burleson

1

July 2025

The Most Common Confusion in Product Strategy (And Why It Matters)

The Error that Nearly Everyone Makes

Jul 23 • 

Scott Burleson

1

Is Jobs-to-be-Done Too Complex?

The Real Reason Some Leaders Resist Jobs-to-be-Done

Jul 16 • 

Scott Burleson

2

What Bitcoin Can Teach Us About AI-Generated Qualitative Research

The Problem with a Standard of Perfection

Jul 11 • 

Scott Burleson

2